In the real world you can find us at EuroShop 2008 in Düsseldorf from 23 to 27 February in Hall 13, Stand C34.

Together with our partner companies, we would like to demonstrate in our special show how well classic retailing shop concepts work, so they may also arouse interest among customers in the service industry. To that end we have asked Norisbank, in a partnership with the design firm Schwitzke & Partner, to present its latest project. You will be able to see for yourselves how many elements of classic retail place the customer in the centre and can give a branch of a bank a lounge character, entirely geared to Norisbank’s young target group.

The customer also takes centre stage in the TUI travel agency, in which he can move freely and is diverted by an attractive shop design, should he have to wait until an employee can help him. The TUI shops are strictly designed according to the principle ‘separation of working and advice space’. In the (almost) real running business you can find out about the latest versions of the TUI travel centres.

The Unisex hairdressers’ offer another example of modern retailing. Unisex has already implemented its successful concept in more than 70 branches in Germany. This comprises purposeful marketing directed at young people and an appropriate shop layout, of which the in-store TV – installed by the firm Cittadino – is as much part as the in-house developed shelves for the care products. You can have your hair done at our special exhibition or just let yourselves become fascinated by one of the daily styling shows.

A further example of a modern retailing experience can be found in Europe’s very first food hotel. The Federal Technical College for Food Retailing is building this extravagant and target-group oriented hotel in Neuwied. In cooperation with the Cologne shopfitting company Hansa Kontor, you will find in our special show also a room with a design that is specifically tuned to the food retail branch. You’ll certainly be in for a surprise!

Subsequently you can relax in our lounge, treat yourself to the ideas around freshness of our sponsor Tengelmann and get acquainted with the world of retail.